DIGITAL STRATEGIST | MARKETER | CONTENT CREATOR | TEAM PLAYER |
DIGITAL STRATEGIST | MARKETER | CONTENT CREATOR | TEAM PLAYER |
Welcome Recruiters/Hiring Managers!
I appreciate you following the link on my resume! This page was especially made just for YOU!
My resume will show you my experience, whilst this page shows you the person you’d be working with, and the perspective you could add to your teams
My Digital Mindset
The days of manipulative “diamond” marketing tactics are long behind us.
In the digital world, marketing is much more about finding your people, cultivating trust, building community, and delivering a positive, inbound experience that delights your customers.
Marketing is about asking the right people the right questions, and truly understanding your best customers
Copyright © 2023 HubSpot, Inc.
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When Teen Vogue made the shift to an entire online publication in 2018, it wasn’t just a risky decision they were hoping would pay off in the long run. Instead, they knew it would pay off, because they understood their target audience and where they were located.
With all resources dedicated online, Teen Vogue has been able to focus on building online experiences that delight their best customers.
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Chipotle does an incredible job at keeping up with trends through socials and delighting their promoters via their digital strategy.
They’ve created a seamless app where they cater to their best customers with tactics like orders based on Tiktok trends, collaborations with athletes and celebrities, and “digital only” offers & a rewards system.
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In their own words, L’Oreal follows a strategy of “universalization”.
With 36 brands to manage, L’Oreal’s strategy seeks to understand all aspects of beauty & where differences lie in their highly diverse, segmented customers.
L’Oreal utilizes AI technology to deliver a customized experience for each individual. Their Perso app helps build makeup and skin routines based on selfies from their customer, letting each of their diverse customers feel valued and listened to on an individual level that keeps them supporting their brand.
It’s about understanding who you’re talking to, knowing where, and knowing how to connect with them on a level that resonates with their values, making them want to support you
It’s about breaking down barriers of thought and not holding on to any biases
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Story mfg. is a sustainable fashion brand based in the UK. Utilizing digital marketing, though, they have found a core audience online that resonates with their values, designs, and possesses the WTP for their premiums.
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Storymfg. knows their target audience is affluent, artistic, fashion-oriented, 18-35 year olds.
Unfortunately, in the digital age, knowing your target audience isn’t enough. You need to know exactly how to connect with them, and Storymfg accomplishes this expertly: through a shared interest in unique pieces & shared values of sustainability.
They also know exactly where to find them: heavily focusing apps like Instagram and Tiktok to build their community & drive sales, whilst also merchandising on retailer sites that their target audience frequents: Ssense, FarFetch, Nordstrom, etc.
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Storymfg.’s content marketing focuses heavily on demonstrating the sustainable processes of the brand, as well as highlighting the rich, unique results from such processes.
Storymfg. knows their target audience values transparency, and so they have fully gained their trust by providing immense information on their materials, dyes, and labor processes through their content on social and web.
Their marketing provides value to their product, delights their best customers to continue supporting, and attracts new customers with similar values to quickly become a promoter of the brand.
Finally, in this digital world, it’s especially about being creative, ideating, innovating, and taking risks when necessary.
okay, that’s cool, but what’s it like to work with you?
“best person to come to for advice”
- Intern Award NI 2022
hardworking, compassionate, of service…
a mix of empathy & strategy, creativity, and an attention to detail
As the leader of our intern social committee, Marcus really laid out a clear intent for our socials rooted in making our fellow interns love the company and feel welcomed by the whole group. We had so much fun planning and always made sure not a single person felt left out at our socials. - Maya Harris
Marcus really worked to connect with us software engineers by visiting us each week. It was great to have someone outside my department that I knew I could come to for help. He did a great job bringing the whole group together and getting us excited for events. - Brandon Rubio
Loved working with Marcus for his inquisitive nature into engineering topics that didn’t necessarily concern him. As a creative, he is highly encouraging, welcoming, and fun to discuss ideas with - Liam Amadio
The University of Texas at Austin - McCombs School of Business
Graduating with a degree in Management and a minor in Marketing, my experience in the classroom has led to an understanding of business strategy, marketing psychology, innovation, creativity, marketing, analytics, customer acquisition, client-focused consulting, branding, and campaign management to name a few.
Noteworthy Courses include:
Entrepreneurship and Innovation
Creativity and Leadership
Digital Marketing
Predictive Analytics in Marketing
Strategic Management
Mindfulness, Compassion & Self
I’d like to highlight a few of my favorite projects from my time at McCombs.
With the help of psychologically safe teams, I’ve had the opportunity to work hands-on in designing & executing creative, focused, and impactful marketing campaigns.
Entrepreneurship & Innovation - Awarded 2nd Place in Peer-voted Final Project Competition
The coolest part about this project is that “HotSpot” has been integrated and/or created as its own app since our creation of this prototype.
This showed us that we demonstrated the creativity, empathy, and design thinking required of innovative, entrepreneurial minds.
My greatest lessons from this project have to be design thinking, how to recognize issues that can lead to innovation, and the power of diverse, psychologically safe teams.
Principles of Marketing / Digital Marketing - Top Scoring Final Projects
In these courses with the McCombs-favorite, Chris Aarons, our teams achieved top-scoring final projects by honing in our campaigns’ focus & designing everything to be impactful for our researched best customers.
The lessons from these two courses are unsurmountable, and because of them, I possess a digital mindset that encourages creativity, empathy, effectiveness, and impact.
Marcus Ibarra’s Deep Dive
content creator, digital strategist, marketer, analyst, recruiter, talent management consultant, team player
Wow! If you’ve made it this far, either you’re really interested in adding me to your teams, or those digital marketing courses really paid off!
Either way, I’m extremely grateful you’ve made it this far! Enjoy a longer winded intro, and hopefully you can get to know me better!
I’m sure you’ve seen from a look at my site; empathy, compassion, teamwork, creativity, innovation and initiative are core values that follow me in my life, teams, and career.
Whilst working as a freelance photographer, creative director, and artist, I’ve picked up a few skills and understanding of business, teams, creativity, and analytics that translates to the business world. As a portrait artist of over 8 years, I have created and/or worked in over 60 unique teams consisting of various creatives with diverse backgrounds. I’ve understood how to become of service to a team (a key to true leadership), how to schedule/time-manage a team, and how to cultivate psychological safety, resulting in boosted creativity and output from a team. I’ve gained skills in creative recruitment and branding, utilizing creative sourcing channels whilst traveling to discover new talent to collaborate with. Finally, I’ve experienced managing over 70+ unique projects from brainstorming, scouting, pre to post-production, publishing, and marketing work on social media.
From the young age of 16, I utilized researched social media marketing tactics to grow my following and build community.
I’ve first-hand experienced the power of social media, and the fruits that come from building community online. As a recent graduate (May 2023), I’m hoping to begin my career in a role where I can excel at becoming of service to my teams, and where I am given the opportunity to demonstrate initiative, creativity, and compassion.
Roles I know I’ll succeed at require creativity, empathy, content creation, community management and/or campaign ideation. I strive in settings where I must work with a wider group of people, truly understand them, and design experiences and content that they can truly connect with. I’m extremely excited to begin my career somewhere that I can continue to learn, grow, and foster community.
A flower for your time,
Thank you!
I’m excited to hear from you, answer any of your questions, and see if I fit your team!
You can contact me at:
281-813-6815
marcus.ibarra99@yahoo.com