How Storymfg. Mastered Digital Marketing with Inbound Techniques

With an elite understanding of their target audience, Storymfg. never fails to put forth content that attracts new customers and delights current ones.

In this post, we’ll delve into their content, its intent, and effects on their audience and growth of the brand.

The Not-So Peculiar Rise of PRIME, and What Lionel Messi could have learned from it.

It’s a sad day when your GOAT fails. That’s how I felt when I witnessed the roll-out for Lionel Messi’s new hydration drink, “Más”.

For a drink that, to my consumerist mind, oddly resembles one of its main competitors, Más should have taken one more tactic from PRIME’s playbook, and taken a look at their unique positioning and digital strategies that led to its astronomical rise in the hydration drinks market.

Barbie: Buying Social Proof

I’ve pondered often about the digital marketing success that was the Barbie Movie.

I ask myself… was it all worth it? They spent $150 Million on marketing, yet the most successful aspect of Barbie’s marketing campaign wasn’t anything to do with the marketers - it was to do with their fans, and the social proof movement they started.

Then I ask myself, did Barbie Buy Social Proof?

Even before the fraud came out, Any Marketer could tell FTX was a Dumpster Fire.

Today, I’ll be looking at an assignment I submitted to my first digital marketing course where I ripped into FTX’s marketing.

Anyone with experience and/or a natural inclination for marketing could tell FTX was not going to be around for long.